WeDo

New tech startup team up with a colourful outlook

Wedo specialise in website management, online marketing and SEO.

I worked closely with their founders to create a brand which was heavily focused on the brand mark rather that the typography and that would work as a stand alone graphic. They were keen to visualise three main components of their business within the logo so we built the brand name initials W and D using 3 solid components which each represent their business strands in on and offline material.

 
 

We used 3 solid components each representing their business strands
to be used in standalone collateral.

WEDologo.jpg
WEDologo1.jpg
BrandGuides.jpg

They were first looking to feature a more muted palette but I felt that for a standalone brand mark a more vibrant colour choice along with gradients would help them stand out amongst their competitors so a three colour palette was created to form the basis of their brand.

The vibrant palette and modern visuals helped WeDo launch to market and they believed made an impact upon securing their first customers needed to build a successful business.

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