I am a dedicated designer with a clear mission: to elevate value through simple and innovative design. My approach is rooted in a deep understanding of clients and their businesses, serving as the foundation for crafting impactful and thought-provoking work.

As an experienced designer and a career spanning 16 years, Iā€™m dedicated to the fundamental belief in elevating brand value through elegantly simple and thought-provoking design. I bring a decade of agency ownership and leadership to the table, demonstrating a strong foundation in conceptualising and executing innovative design solutions. My comprehensive skill set encompasses marketing campaigns, brand creation, and expertise in both print and digital touchpoints.

I have recently relocated to the UK after seven years in Sydney, where I played a pivotal role in the success of some of Australia's most prominent brands.

Competencies

Brand Ideation
Creative Direction
Adobe Creative Cloud Suite
Visual identity
UI & UX Design
Motion Graphic Design & Animation
Video Editing
Project Management

Experience

2022 - Present
Senior Graphic Designer
CXL - Sydney

2022 - 6 Month Contract
Senior Graphic Designer
Metropolis Agency - Sydney

2010 - 2022
Co-Founder and Director
Buttasideup LLP

2008 - 2010
Senior Designer / Art Director
Decypher London - Notting Hill

2006 - 2008
Junior Design Consultant
Decypher Media - London