Warada on Walker

Working as part of the team at Metropolis Agency we were charged with devising the brand and communication assets for this truly remarkable building, set to change the Sydney skyline forever and be talked about for generations to come.

The building design itself has a strong conceptual narrative, centred on the symbolic nature of the Waratah, and celebrating its strength and resilience through adversity. North Sydney too, is currently undergoing a major rejuvenation with a large investment from the public and private sectors.

Our job was to tie these stories together and tell them across all brand touchpoints, beginning with naming. The name ‘Warada’ (derived from the local aboriginal language) came easily to the team, creating a true connection to people and place.

With the endorsement of our client, we were given the opportunity to create something that, much like the building, challenged the norms in the conservative commercial property market. A high-impact brand anchored to the building concept was created, along with a full suite of materials delivering the ultimate WoW factor.