Multos

To make the complex personable 

MULTOS protects smart cards for payments and identity, wearables and other connected devices. They have development centres in Australia, Singapore and the UK and projects with all the global payment brands including MasterCard, Visa and American Express and more.

So working alongside MULTOS International’s Marketing VP Graeme Bradford and the commercial and MULTOS UK Marketing Manager Natsuko Callan we set out methods to explain a lot of abstract topics in a way that didn't confuse or intimidate audiences.

 
 
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We created a new online presence and developed a supporting design system as well as training tools and explainer videos for their International brand.

The brand system is built on the existing visual identity but developed with a duotone isometric icon set allowing us to create animation and storyboard ideas based on the technology and the top benefits of its use, we used the established midnight blue and white introducing elements in order to make the complex personable and charming.

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