Westpac

With over 200 years of history, Westpac was the first bank in Australia and has more than 14 million customers worldwide.

Westpac holds a storied history in the financial sector, dating back to its establishment in 1817 as the Bank of New South Wales. Over the centuries, it has evolved and expanded, becoming one of Australia's most trusted and prominent financial institutions. This rich history underscores the significance of the Westpac brand, as it has consistently played a pivotal role in the economic growth and stability of the nation.

During my time at CXL I had the privilege of contributing to the legacy of the Westpac brand through my involvement in Below-the-Line Marketing campaigns. Working alongside dedicated strategists and copywriters, we leveraged the brand's heritage and reputation to craft compelling narratives and design concepts. These campaigns not only capture the attention of Westpac's target audience but also effectively communicate the institution's enduring commitment to financial excellence and customer-centric values.

These projects engaged Westpac's target market across online platforms and outdoor advertising spaces ranging from successful eDM campaigns to engaging direct mailer designs, OOH, and online landing and product pages.

These few example highlight my ability to align creative design with the strategic goals of Westpac and its subsidiary brands. This alignment was crucial in maintaining and enhancing the brand's reputation as a trusted financial partner.