The challenge was clear; create a brand beyond a position as an outdoor, cold and explorer woodland business and establish a more chic, inviting and comfortable relationship with their customers and in turn shift perceptions from a certain demographic to a concierge and bespoke service.

Working closely with the founders Alex and Helen, we developed a visual identity that related to both parts of their business, wedding accommodations and larger event and festival scale setups.

The brand mark of a tent and bunting reinforces the representation visual for celebration and an event as well as using a single colour helps the overall brand feel uncluttered and clean.